Selected work
I combine deep marketing knowledge and commercial acumen with product design. My design philosophy is built on simplicity, innovation, and putting the customer first.
An internal tool that generated 5 million ads across 12 languages. Built to eliminate manual work — and it did, saving the team 80% of their time.
Managing 20 million keywords across 3,000 brands is a design problem as much as a technical one. This is how I solved it.
A healthcare survey redesigned from the ground up — faster flows, less friction, and a 45% improvement in completion speed.
End-to-end design of a fitness app: from activity tracking to meal logging. A full UX/UI case study built around real user behaviour.
$50 million in one weekend. The story behind the global campaign strategy and the design work that made it happen.
A product page redesign that puts clarity first: cleaner hierarchy, better conversion, and a shopping experience that actually feels considered.