Selected work

I combine deep marketing knowledge and commercial acumen with product design. My design philosophy is built on simplicity, innovation, and putting the customer first.

Laptop displaying an internal FARFETCH ad copy tool with a green header and a spreadsheet interface on a green background. Text overlay reads 'Ad copy tool, 12 languages, 5m ads, An internal FARFETCH tool.'

An internal tool that generated 5 million ads across 12 languages. Built to eliminate manual work, and it did, saving the team 80% of their time.

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Illustration of a survey design with three mobile app screens for salient.bio, a healthcare framework. The screens show registration, a health survey with questions, and completion confirmation, against a blue background with large white text reading 'Survey design' and details about flow speed, UX, and healthcare framework.

A healthcare survey redesigned from the ground up — faster flows, less friction, and a 45% improvement in completion speed.

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A promotional graphic for Black Friday showing $50 million in one weekend as part of a global initiative. Three smaller diagrams display various flowcharts and organizational charts related to planning and stakeholder engagement, all on a purple background.

$50 million in one weekend. The story behind the global campaign strategy and the design work that made it happen.

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Other Projects