About me

I spent 11 years at Farfetch, joining when it was a 50-person office and leaving after the IPO, four promotions, and a $100M+ paid media operation that contributed to £1B+ in annual revenue. My work sat at the boundary of marketing and product: designing internal tools, shaping user journeys during peak trading, and keeping commercial performance and brand integrity in step at a global scale.

Not many designers have sat on both sides of that table. It changes how I approach every brief.

In 2025 I stepped away deliberately to formalise my UX craft at King's College London, graduating with a Distinction. I wanted the rigour (research methods, interaction design, design systems etc.) sitting alongside the commercial instincts I'd built at enterprise scale.

The case studies on this site span both internal tooling that saved 80% of manual time, a $50M Black Friday operation, and UX redesigns for healthcare and fitness.

I'm particularly interested in AI as a design material rather than a threat, something I've been exploring hands-on after a decade of automating complex workflows long before it was fashionable.

Outside work I love architectural travel, Japanese design, and am a certified Mental Health First Aider.

I'm currently looking for product design and hybrid UX/marketing roles in London at brands where craft and commercial performance both matter.

→ Get in touch: juriuxui@gmail.com