About me

I’ve spent my entire career in luxury, including 11 years at Farfetch in a hybrid marketing and product design role.

I’ve always been driven by the process of bringing a design to life, particularly when it comes to simplifying complex workflows and empowering teams. This interest in functional design really grew from my time designing complex internal tool suites for a $100M+ paid search channel at Farfetch, which gave me a unique perspective on how to balance commercial needs with a user-centric approach.

Farfetch was a massive part of my journey. During my 11 years there, the London office grew from 50 people to over 1,500. I saw the company evolve from a scale-up to a successful IPO and beyond. Navigating that level of transformation taught me how to stay agile and ensure our design stayed seamless as the business scaled.

Outside of work, I’m usually travelling on ‘pilgrimages’ to find architectural and design marvels. I have a real soft spot for Japanese design and try to get back there as often as I can.

Having earned a Distinction from King’s College, I’m now looking to bring that blend of strategic leadership and hands-on design to a forward-thinking team. It feels like an exciting time to be entering the field just as AI is beginning to reshape how we build products—I’m eager to explore how we can use these new tools to design even more intuitive experiences.

I’m always up for a chat about design, commercial strategy, or even just your favourite piece of architecture. If you have a project in mind or just want to say hello, feel free to reach out.