Other Projects

I combine deep marketing knowledge and commercial acumen with product design. My design philosophy is built on simplicity, innovation, and putting the customer first.

Managing 20 million keywords across 3,000 brands is a design problem as much as a technical one. This is how I solved it.

End-to-end design of a fitness app: from activity tracking to meal logging. A full UX/UI case study built around real user behaviour.

A product page redesign that puts clarity first: cleaner hierarchy, better conversion, and a shopping experience that actually feels considered.